{ "dataset": "Australian consented event-marketing audience \u2014 demonstration sample", "slug": "au-audience-consented", "data_mode": "SYNTHETIC", "rows": 241, "columns": [ "record_id", "first_name", "last_name", "email", "phone", "mobile", "age", "state", "suburb", "postcode", "sa2_code_2021", "sa2_name_2021", "ethnicity_nationality", "marathi_speaking", "consented_for_marketing", "contact_preference", "consent_timestamp", "consent_source", "consent_purpose", "data_status" ], "notice": "SYNTHETIC SAMPLE - fictional Australian audience records in a consented event-marketing shape. NOT real people and NOT licensed vendor data. Every person is fictional: emails use the reserved example.com domain (RFC 2606) and both numbers sit in the ranges the Australian regulator sets aside for fiction. Suburb, postcode, state and the ABS SA2 2021 code are real reference geography. The state mix follows the ABS Census 2021 counts of Marathi used at home (22,263 national; 9,753 NSW; 7,170 VIC). Ethnicity is sensitive information under the Privacy Act 1988 (Cth) and may only be used for direct marketing with the individual's consent (APP 7.4). Six rows carry deliberate defects and one person appears twice, so validation, quarantine and identity resolution all visibly run.", "reference_geography": { "source": "Australia Post postcode reference with ABS ASGS 2021 SA1/SA2 codes", "suburbs": 48, "note": "suburb, postcode, state and sa2_code_2021 are real; the SA2 shown is the one the postcode resolves to, and postcode-to-SA2 is many-to-many" }, "statistical_anchors": { "marathi_used_at_home_australia": 22263, "marathi_used_at_home_nsw": 9753, "marathi_used_at_home_vic": 7170, "source": "ABS Census of Population and Housing 2021, Language used at home (LANP)" }, "legal": { "sensitive_information": "ethnicity_nationality is sensitive information under s 6 of the Privacy Act 1988 (Cth)", "direct_marketing": "APP 7.4 permits use of sensitive information for direct marketing only with the individual's consent", "electronic_messages": "Spam Act 2003 (Cth) requires consent, sender identification and a functional unsubscribe" }, "data": [ { "record_id": "TKA-AU-00001", "first_name": "Meera", "last_name": "Shirke", "email": "meera_shirke@example.com", "phone": "(03) 5550 2005", "mobile": "0491 579 422", "age": 52, "state": "VIC", "suburb": "Doncaster East", "postcode": "3109", "sa2_code_2021": "207021425", "sa2_name_2021": "Doncaster East - South", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2026-05-17", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00002", "first_name": "Shreya", "last_name": "Gadre", "email": "shreyagadre@example.com", "phone": "(07) 5550 6231", "mobile": "0491 578 470", "age": 33, "state": "QLD", "suburb": "Springfield Lakes", "postcode": "4300", "sa2_code_2021": "310041566", "sa2_name_2021": "Bellbird Park", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2026-06-21", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00003", "first_name": "Mandar", "last_name": "Lele", "email": "mandarlele@example.com", "phone": "(08) 5550 1001", "mobile": "0491 572 130", "age": 48, "state": "WA", "suburb": "Success", "postcode": "6164", "sa2_code_2021": "507011260", "sa2_name_2021": "Jandakot", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2025-08-21", "consent_source": "Newsletter signup \u2014 website", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00004", "first_name": "Harpreet", "last_name": "Banerjee", "email": "harpreetbanerjee@example.com", "phone": "(02) 5550 4518", "mobile": "0491 577 548", "age": 39, "state": "NSW", "suburb": "Westmead", "postcode": "2145", "sa2_code_2021": "125041589", "sa2_name_2021": "Wentworthville - Westmead", "ethnicity_nationality": "Other Indian subcontinent", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2025-06-27", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00005", "first_name": "Amelia", "last_name": "Brown", "email": "amelia_brown@example.com", "phone": "(02) 5550 4681", "mobile": "0491 573 304", "age": 34, "state": "NSW", "suburb": "Epping", "postcode": "2121", "sa2_code_2021": "126021723", "sa2_name_2021": "Eastwood", "ethnicity_nationality": "Australian", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2025-10-16", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00006", "first_name": "Ananya", "last_name": "Phadke", "email": "ananyaphadke@example.com", "phone": "(02) 5550 7272", "mobile": "0491 576 130", "age": 23, "state": "NSW", "suburb": "Girraween", "postcode": "2145", "sa2_code_2021": "125041589", "sa2_name_2021": "Wentworthville - Westmead", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-07-01", "consent_source": "Checkout opt-in \u2014 ticket purchase", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00007", "first_name": "Liam", "last_name": "Taylor", "email": "liam_taylor@example.com", "phone": "(08) 5550 4824", "mobile": "0491 577 886", "age": 42, "state": "WA", "suburb": "Canning Vale", "postcode": "6155", "sa2_code_2021": "506041133", "sa2_name_2021": "Canning Vale - East", "ethnicity_nationality": "Australian", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2026-03-19", "consent_source": "Event waitlist form", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00008", "first_name": "Sneha", "last_name": "Patil", "email": "snehapatil@example.com", "phone": "(03) 5550 8263", "mobile": "0491 570 345", "age": 19, "state": "VIC", "suburb": "Clayton", "postcode": "3168", "sa2_code_2021": "212051568", "sa2_name_2021": "Clayton - Central", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "N", "contact_preference": "\u2014", "consent_timestamp": "2025-06-23", "consent_source": "Consent withdrawn \u2014 unsubscribe", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00009", "first_name": "Grace", "last_name": "Nguyen", "email": "grace.nguyen@example.com", "phone": "(03) 5550 6603", "mobile": "0491 574 573", "age": 36, "state": "VIC", "suburb": "Craigieburn", "postcode": "3064", "sa2_code_2021": "210051545", "sa2_name_2021": "Roxburgh Park - North", "ethnicity_nationality": "Australian", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-10-05", "consent_source": "Checkout opt-in \u2014 ticket purchase", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00010", "first_name": "Grace", "last_name": "Thompson", "email": "grace_thompson@example.com", "phone": "(02) 5550 9287", "mobile": "0491 570 896", "age": 39, "state": "NSW", "suburb": "Rouse Hill", "postcode": "2155", "sa2_code_2021": "116021632", "sa2_name_2021": "Schofields - East", "ethnicity_nationality": "Australian", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2026-03-12", "consent_source": "Partner promoter list \u2014 permission-based", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00011", "first_name": "Anushka", "last_name": "Kelkar", "email": "anushka_kelkar@example.com", "phone": "(02) 5550 5644", "mobile": "0491 576 569", "age": 43, "state": "NSW", "suburb": "Castle Hill", "postcode": "2154", "sa2_code_2021": "115011557", "sa2_name_2021": "Castle Hill - West", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2026-03-18", "consent_source": "Venue box office \u2014 printed consent form", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00012", "first_name": "Ajay", "last_name": "Pillai", "email": "ajaypillai@example.com", "phone": "(03) 5550 6163", "mobile": "0491 579 745", "age": 19, "state": "VIC", "suburb": "Glen Waverley", "postcode": "3150", "sa2_code_2021": "212051327", "sa2_name_2021": "Wheelers Hill", "ethnicity_nationality": "Other Indian subcontinent", "marathi_speaking": "N", "consented_for_marketing": "N", "contact_preference": "\u2014", "consent_timestamp": "2025-12-12", "consent_source": "Consent withdrawn \u2014 unsubscribe", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00013", "first_name": "Deepa", "last_name": "Reddy", "email": "deepa.reddy21@example.com", "phone": "(03) 5550 5506", "mobile": "0491 579 770", "age": 53, "state": "VIC", "suburb": "Officer", "postcode": "3809", "sa2_code_2021": "212011550", "sa2_name_2021": "Pakenham - North West", "ethnicity_nationality": "Other Indian subcontinent", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-10-03", "consent_source": "Newsletter signup \u2014 website", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00014", "first_name": "Sneha", "last_name": "Apte", "email": "snehaapte@example.com", "phone": "(02) 5550 1329", "mobile": "0491 574 566", "age": 79, "state": "NSW", "suburb": "Quakers Hill", "postcode": "2763", "sa2_code_2021": "116021631", "sa2_name_2021": "Schofields (West) - Colebee", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2026-03-26", "consent_source": "Partner promoter list \u2014 permission-based", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00015", "first_name": "Pooja", "last_name": "Sharma", "email": "poojasharma@example.com", "phone": "(02) 5550 1405", "mobile": "0491 574 371", "age": 31, "state": "NSW", "suburb": "Strathfield", "postcode": "2135", "sa2_code_2021": "120031681", "sa2_name_2021": "Strathfield - West", "ethnicity_nationality": "Other Indian subcontinent", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2026-05-11", "consent_source": "Event waitlist form", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00016", "first_name": "Tanvi", "last_name": "Athavale", "email": "tanvi_athavale@example.com", "phone": "(02) 5550 4995", "mobile": "0491 574 360", "age": 39, "state": "NSW", "suburb": "Schofields", "postcode": "2762", "sa2_code_2021": "116021632", "sa2_name_2021": "Schofields - East", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-04-04", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00017", "first_name": "Rucha", "last_name": "Shinde", "email": "rucha.shinde@example.com", "phone": "(07) 5550 2386", "mobile": "0491 576 245", "age": 72, "state": "QLD", "suburb": "Sunnybank", "postcode": "4109", "sa2_code_2021": "303061080", "sa2_name_2021": "Sunnybank Hills", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2026-07-31", "consent_source": "Venue box office \u2014 printed consent form", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00018", "first_name": "Rohan", "last_name": "Patil", "email": "rohan.patil.example.com", "phone": "(02) 5550 4429", "mobile": "0491 570 731", "age": 43, "state": "NSW", "suburb": "Parramatta", "postcode": "2150", "sa2_code_2021": "125041719", "sa2_name_2021": "Rosehill - Harris Park", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-08-10", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00019", "first_name": "Lucas", "last_name": "Walker", "email": "lucaswalker@example.com", "phone": "(03) 5550 3586", "mobile": "0491 571 868", "age": 45, "state": "VIC", "suburb": "Tarneit", "postcode": "3029", "sa2_code_2021": "213051588", "sa2_name_2021": "Truganina - South West", "ethnicity_nationality": "Other", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-11-24", "consent_source": "Newsletter signup \u2014 website", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00020", "first_name": "Tejas", "last_name": "Joshi", "email": "tejas.joshi@example.com", "phone": "(03) 5550 7154", "mobile": "0491 574 214", "age": 34, "state": "VIC", "suburb": "Point Cook", "postcode": "3030", "sa2_code_2021": "213051581", "sa2_name_2021": "Point Cook - North West", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-12-18", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00021", "first_name": "Meera", "last_name": "Kulkarni", "email": "meera.kulkarni@example.com", "phone": "(02) 5550 7968", "mobile": "0491 571 764", "age": 48, "state": "NSW", "suburb": "Westmead", "postcode": "2145", "sa2_code_2021": "125041589", "sa2_name_2021": "Wentworthville - Westmead", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2025-03-11", "consent_source": "Checkout opt-in \u2014 ticket purchase", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00022", "first_name": "Mandar", "last_name": "Gadre", "email": "mandargadre@example.com", "phone": "(02) 5550 3577", "mobile": "0491 576 720", "age": 48, "state": "NSW", "suburb": "Parramatta", "postcode": "2150", "sa2_code_2021": "125041719", "sa2_name_2021": "Rosehill - Harris Park", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2025-04-25", "consent_source": "Partner promoter list \u2014 permission-based", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00023", "first_name": "Radhika", "last_name": "Dixit", "email": "radhika.dixit14@example.com", "phone": "(03) 5550 2559", "mobile": "0491 574 173", "age": 26, "state": "VIC", "suburb": "Tarneit", "postcode": "3029", "sa2_code_2021": "213051588", "sa2_name_2021": "Truganina - South West", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "M", "consent_timestamp": "2025-09-19", "consent_source": "Newsletter signup \u2014 website", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00024", "first_name": "Kedar", "last_name": "Ranade", "email": "kedar_ranade@example.com", "phone": "(02) 5550 5928", "mobile": "0491 576 163", "age": 43, "state": "NSW", "suburb": "Schofields", "postcode": "2762", "sa2_code_2021": "116021632", "sa2_name_2021": "Schofields - East", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2026-04-30", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00025", "first_name": "Ashwini", "last_name": "Jadhav", "email": "ashwinijadhav@example.com", "phone": "(03) 5550 5206", "mobile": "0491 579 852", "age": 51, "state": "VIC", "suburb": "Point Cook", "postcode": "3030", "sa2_code_2021": "213051581", "sa2_name_2021": "Point Cook - North West", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2026-08-02", "consent_source": "Event waitlist form", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00026", "first_name": "Anjali", "last_name": "Sethi", "email": "anjali.sethi@example.com", "phone": "(02) 5550 6319", "mobile": "0491 570 192", "age": 57, "state": "NSW", "suburb": "Schofields", "postcode": "2762", "sa2_code_2021": "116021632", "sa2_name_2021": "Schofields - East", "ethnicity_nationality": "Indian", "marathi_speaking": "N", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2026-01-04", "consent_source": "Competition entry \u2014 presale ballot", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00027", "first_name": "Manasi", "last_name": "Karve", "email": "manasi.karve@example.com", "phone": "(08) 5550 6048", "mobile": "0491 571 316", "age": 25, "state": "SA", "suburb": "Golden Grove", "postcode": "5125", "sa2_code_2021": "402051053", "sa2_name_2021": "Modbury Heights", "ethnicity_nationality": "Indian", "marathi_speaking": "Y", "consented_for_marketing": "Y", "contact_preference": "E", "consent_timestamp": "2026-07-27", "consent_source": "Event waitlist form", "consent_purpose": "Event marketing \u2014 Marathi and Indian-origin live entertainment", "data_status": "SYNTHETIC_SAMPLE" }, { "record_id": "TKA-AU-00028", "first_name": "Deepa", "last_name": "Menon", "email": "deepa_menon@example.com", "phone": "(02) 5550 9531", "mobile": "0491 578 358", "age": 23, "state": "NSW", "suburb": "The Ponds", "postcode": "2769", "sa2_code_2021": "116021632", "sa2_name_2021": "Schofields - 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