AB Entertainment — Strategic Proposal to the Board
A Global Stage for
Marathi Entertainment
A proposal to build a ticketing and audience platform for Marathi and Indian-origin live entertainment, with Australia as the proof market. This is a greenfield international launch: live operations today are India-only (ticketalay.com, transacting in INR), and ticketalay.com.au is parked. Every figure it carries rests on actual spend, a published price or a stated calculation.
All figures AUD. Costs are shown as actual spend, a vendor-published price, or a figure calculated from one of those, with the working given.
Objectives & The Data Programme
The Numbers That Stand
Target Markets
5
Australia, United Kingdom, United States, Canada and the European Union — sequenced by evidence.
Catalogued Data Sources
60
Across six categories: first-party transactions, demographics, competitive intelligence, enrichment, compliance and geospatial.
Actual Spend to Date — the Affordability Anchor
A$830.00
Actual spend: A$350.00 of AI subscriptions and API credits, plus A$480.00 of consultation (8.0 hours at A$60.00/hr). Every forward figure on this page is expressed as a multiple of this anchor.
Build the Audience Data Platform
A governed platform across 60 catalogued sources in six categories — the engine behind every marketing and expansion decision.
Prove the Australian Market
Australia is the proof market; volumes follow from the counterparties signed at gate G1. The ABS rates are background, not a convertible demand pool.
64%
Adults at a cultural venue or event, 2021-22
8.0%
Theatre attendance, 2021-22
16.5%
Theatre, pre-pandemic 2017-18
Scale Through Partner Corridors
Partner-led corridors into the United Kingdom, United States, Canada and the European Union — each needs its own decision paper after the Australian pilot reports.
The Ask
Three Sequential Commitments, Priced as Gates
Each gate is a separate board decision; money committed at one gate buys the information for the next, and nothing is committed past the next gate.
First
Establish the Commercial Foundation
Gate G0: due diligence & terms
A$1,920.00
Consultant labour — 4.0 days at A$60.00/hr
Independent legal and commercial due diligence. No vendor cash committed today — the five quote requests are free to lodge.
Second
Conduct Primary Market Discovery
Gate G1: discovery
A$2,880.00
Consultant labour — 6.0 days
Promoter interviews, a first-party data audit, a technology stack assessment and baseline unit economics; study fee and per-agreement legal review quoted on request.
Third
Launch the Proof-of-Value Platform
Gate G2: MVP build
3–5
Pilot events in Australia
A minimum viable data platform, priced line by line in the table below on the AUD $2,500 live checkout price; the vendor’s AU$2,200 help-centre price is worked through in full.
Gate G2 — Priced Components, Per Line
| Component | Figure | Multiple of A$830 Anchor |
|---|---|---|
| Data, floor configuration (IBISWorld AU industry report only) | A$2,500.00 — published price | 3.01x |
| Data, full day-1 configuration (adds Statista Starter year 1, Semrush one month) | A$6,036.74 — calculated | 7.27x |
| Tech one-time setup, full (8.0 days) | A$3,840.00 — calculated | 4.63x |
| Tech one-time setup, maximum committable before the first-party data is disclosed (7.0 days) | A$3,360.00 — calculated | 4.05x |
| Tech run cost (monthly-cancellable) | A$46.43/mo — calculated | 0.056x/mo |
| AI subscriptions (Claude Pro, billed monthly) | A$27.99/mo — calculated | 0.034x/mo |
One-Off Gate Cost — Floor Configuration
A$5,860.00
7.06x the A$830 anchor.
One-Off Gate Cost — Full Configuration
A$9,876.74
11.90x the anchor.
The two configurations are alternatives, not a range.
Run-cost volumes assumed: 5 GB stored, 10 GB scanned per month, 1 author plus 3 dashboard readers · FX: RBA rate of 21 August 2026, USD 0.7145 per A$1.
Revenue
Revenue Growth Pathways
| Revenue Stream | Commercial Model | Sequencing |
|---|---|---|
| Ticket Commission / Service Fee | Percentage of ticket face value (target 8–12% take rate) | Core — must prove first |
| Organiser Platform Fee | Per-event or subscription fee for organiser tools | Pilot — test willingness-to-pay |
| Promoted Placement | Featured event listings, sponsored recommendations | Secondary — launch when inventory scales |
| Advertising | Event-relevant brand advertising on platform | Later — requires audience scale |
| B2B API Licensing | Ticketing technology and inventory access for partners | Later — requires proven, stable technology |
| Dynamic Pricing | Demand-responsive pricing optimisation | Later — requires data maturity and ML capability |
A sequencing table, as plan content: the take-rate target and the B2B deferral are stated targets, not proven results. The realised take rate stays unevidenced until the primary demand study reports.
Six named variables of the revenue identity, each on the Investment & Returns page; partnership terms are executed at gate G0, first on the critical path.
AB Entertainment · Prepared for C-Suite Review · All figures AUD · Australian English · Confidential