Section 09 — Recommendations
The Execution Sequence
Three sequential commitments, each gated on the one before — G0, then G1, then G2.
FIRST
Establish the Commercial Foundation
Gate G0
A$1,920.00
Consultant labour — 4.0 days at A$60.00/hr
SECOND
Conduct Primary Market Discovery
Gate G1
A$2,880.00
Consultant labour — 6.0 days
THIRD
Launch the Proof-of-Value Platform
Gate G2
3–5
Pilot events in Australia
Gate G2 — the one-off cost, per line
| Basis | Configuration | Working | Total | Multiple of the A$830 anchor |
|---|---|---|---|---|
| AUD $2,500 live cart | Floor configuration | data floor A$2,500.00 + setup 7.0 days A$3,360.00 | A$5,860.00 | 7.06× |
| AUD $2,500 live cart | Full configuration | data full A$6,036.74 + setup 8.0 days A$3,840.00 | A$9,876.74 | 11.90× |
| AU$2,200 help centre | Floor configuration | 2,200 + 3,360 | A$5,560.00 | 6.70× |
| AU$2,200 help centre | Full configuration | 2,200 + 3,342.20 + 194.54 + 3,840 | A$9,576.74 | 11.54× |
| AU$2,200 help centre | Data-floor line only | 2,200 ÷ 830 | A$2,200 | 2.65× |
The two configurations are alternatives, not a range. No gate figure prices the Personal tier.
0.090×/mo
Run rate — monthly-cancellable, and not part of the authorised gate cost
US$199/mo
Statista Starter, billed annually — A$3,342.20 inside the full configuration
Gate figures are identical to the per-gate schedule on the Vision and Investment & Returns pages. Consultant rate: A$60.00/hr, the rate actually paid. Sources: the IBISWorld AU checkout cart, and the Statista, Semrush and Apollo published pricing pages.
Discipline
Deferred Commitments
Not funded at this stage, and named without a price, contract or engagement attached:
International market entity establishment
Premium data provider contracts (Bloomberg, Nielsen, Kantar, Euromonitor)
Full-scale data platform build (all five marts, streaming, AI/ML)
Multi-market hiring
Brand campaigns or influencer partnerships
Dynamic pricing technology
Big 4 advisory engagement (premature without verified baseline data)
Snowflake or Databricks procurement (evaluate only after workload is known)
Execution
The Gated Roadmap
End to end, not in parallel
Earliest completion — day 174
30 days to G0
M1 — Foundation · Days 1–30
60 days to G1
M2 — Discovery · Days 31–90
12 weeks (84 days) to G2
M3 — Pilot · Days 91–174
FOUNDATION
Days 1–30Deliverable
Legal and commercial due-diligence memorandum, entity confirmation, data-rights matrix
Outcome
Documented foundation and board authority to proceed
DISCOVERY
Days 31–90Deliverable
Data catalogue, quality scorecard, baseline unit economics, a programme of promoter interviews
Outcome
G1 discovery evidence in hand: primary demand study delivered, and signed pilot counterparties or dated letters of intent secured
PILOT
Days 91–174Deliverable
MVP platform with 3 certified dashboards, first contracted event
Outcome
Reconciled metrics and demonstrated user value
How the bands meet the Australia phase plan
Phase 0 — Verify
Months 0–3 · covers M1 and M2 · days 1–90
Phase 1 — Pilot
Months 4–6 · covers M3 · days 91–174
Planning windows, not vendor commitments or sourced estimates.
Decision
Three Actions For The CEO
Authorise legal and commercial due diligence (fees quoted on request)
Decision
Immediate: appoint legal counsel and set a 30-day deadline
Appoint a Data/Technology Lead (contract or fractional) to conduct discovery
Decision
Within 14 days: identify a candidate and define scope
Set a staged investment gate — further capital released as the due-diligence & terms gate (G0) and the discovery gate (G1) are passed
Decision
Board resolution: expenditure follows evidence through gated release
G0
Due diligence & terms
G1
Discovery
G2
MVP build
Disciplined Capital, Staged Growth
Evidence leads, expenditure follows.